Skip to Content
For adminsCommunications & consentComms styles

Comms styles

A comms style is a reusable template for an email’s tone, signature, and footer. Every campaign picks one. Defining a few once means every send has consistent branding without re-typing the signoff.

Who this is for: anyone composing email campaigns.

What’s in a comms style

  • Name — internal identifier, e.g. “Newsletter (Marketing)”, “Volunteer ops (Campaign)”.
  • Consent gate — the lowest consent tier a recipient must have for this style. See consent tiers.
  • From name + reply-to — overrides the org default if set.
  • Signature block — appended to every email of this style.
  • Footer block — the legal / unsubscribe section. CartonCrew adds the List-Unsubscribe header automatically; this controls the human-readable footer text.

Steps

  1. Open Email Campaigns → Comms styles.
  2. Click New (or open an existing one to edit).
  3. Fill the fields above.
  4. Save.

What you’ll see

Video — coming soonConfigure a comms styleRecorder brief: V10 — Configure a comms style. Show form, consent gate dropdown, preview email using the style.

Common issues

  • Footer keeps duplicating the address — your signature already includes the address; remove it from one or the other.
  • Recipients getting two unsubscribe links — the footer block should NOT include a manual unsubscribe link; CartonCrew adds one to the List-Unsubscribe header + a one-click link automatically.

Last updated: 2026-06-01 · Applies to: CartonCrew v1.54+

Consent tiersOverview